왜 마케터들은, PR AE들은 좀더 거시적인 관점에서 좀더 미시적으로 꼼꼼해져야 하는가? 


A few minutes of a bad or disappointing experience can taint our otherwise positive views of a brand. Campaigns must provide a consistent level of experience and be truly holistic, otherwise opportunities to truly engage consumers may be lost and people may go home disappointed.

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